Most restaurants don’t have a wine problem.
They have a strategy problem.

If your Italian wines aren’t selling, it’s not because customers don’t like them.
It’s because:

• Your wine list is too complex

• Your margins aren’t optimised

• Your staff isn’t confident selling

  That’s exactly where I come in.

I Help Restaurants Sell More Italian Wine — Simply and Profitably

My name is Paolo and I earned my sommelier certification from the AIS (Italian Sommelier Association), the most prestigious and historic sommelier association in Italy, founded in 1965 and recognized worldwide as a benchmark for wine expertise in Italy. Im specialising in practical, results-driven wine strategies for restaurants.

• No jargon.

• No theory.

• Just clear actions that increase your revenue.

"Never Choose the Wrong Italian Wine Strategy Again"

Turn Your Wine List into a Profit Driver — Without Confusing Your Staff or Customers

Book a free 20-minute consultation

🍷 What I Fix (Fast)

❌ “Our Italian wines don’t sell”

→ I restructure your list so customers actually choose them

❌ “Staff don’t feel confident recommending wine”

→ I train your team with simple, repeatable selling techniques

❌ “Margins are low or inconsistent”

→ I optimise pricing and selection for higher profitability

❌ “The wine list feels messy or confusing”

→ I simplify it into something customers understand instantly

💡 What You Get

1. Wine List Audit (Quick Win)

A full review of your current list with:

• Key mistakes killing your sales

• Immediate improvements

• Clear action plan

2. Italian Wine List Optimisation

• Simplified, high-performing structure

• Better balance between quality and margin

• Wines your customers will actually order

3. Staff Training (Online & Practical)

Your team will learn:

• How to recommend wine confidently

• What to say (real scripts, not theory)

• How to increase average spend per table

Creation and Revision of the Wine List

Food and Wine Pairing

Staff Training

📈 The Result

✔ Higher wine sales
✔ Better margins
✔ More confident staff
✔ A wine list that actually works

Why Work With Me?

Because I don’t teach wine.
I solve business problems using wine.

You don’t need another sommelier explaining terroir.
You need someone who helps you sell more bottles, faster.

🚀 Ready to Improve Your Wine Sales?

Book a free 20-minute consultation.
I’ll show you exactly what’s not working — and how to fix it.

⚠️ Limited Availability

I only work with a small number of restaurants at a time to ensure results.

If you’re serious about improving your wine performance,
this is your next step.

"I'll reply within 6 hours"